Below, you can find some of the most Frequently Asked Questions about email marketing campaigns:

What is an email marketing compaign?
An email marketing campaign is a service that you offer potential clients by sending them emails.

What is opt-in or permission marketing?
Opt-in or permission marketing is a method of advertising where the recipient of the email has stated that they are happy to receive information about a specific service.

What is CAUCE?
CAUCE stands for Coalition Against Unsolicited Commercial Email. It is a non-profit advocacy group that works to reduce the amount of unsolicited commercial emails.

What if I don’t have an email marketing list or database?
A good way to start building your list is to use an opt-in tool on your website, (a tool that allows your site visitors to sign up for your email marketing list). If you have a low number of site visitors then you can use link exchange.

What is link exchange?
Link exchange is a way to advertise your site, on other sites by way of banner advertisements. This can be very profitable, especially if you appear on well known sites.

Can my email marketing campaign be seen as spam emails?
If you only have Opt-in subscribers then no, it will not be seen as spam.

Can using the word “free” in my emails get me into trouble?
If you are not offering a free service, but you state that it’s free then yes, it can get you into trouble. A good way to overcome this is to use the word “chance”. State that they have the “chance” of receiving your service for “free”.

Don’t hesitate to contact us if you have any additional questions.