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Email marketing 'retains customers'
20/05/08
Email marketing is though by many companies to help retain customers, a new survey suggests. The State of Online Retailing is a report by Shop.org and Forrester Research, showing that three-quarters of firms use emails to contact their customers with new product news, DM News notes.
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DMA: Firms should respect email privacy
13/10/07
Businesses must comply with privacy regulation when harnessing the power of email marketing, it has been suggested. An expert in the industry has said that the email marketing has "enormous" potential. Head of interactive media at the Direct Marketing Association Robert Dirskovski has said that email has become a part of society.
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Online presence is 'important'
13/10/07
An online presence is important for any business, one expert in the industry states. Editor of smallbusiness.co.uk Adam Wayland comments that consumers use the web to search for products, thus firms need to be found when using a search engine company.
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Firms welcome customers through email
20/10/07
Welcome emails sent by companies to new customers have increased, a new report reveals. Around 70 per cent of businesses now send welcome emails to their customers compared to a year ago when only 66 per cent did, which could indicate an increased online savvy approach by firms, eMarketer reports.
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Web marketing boosts advertising sector results
13/10/07
Internet advertising is continuing to boost the web marketing sector, it has emerged. According to a survey from the Internet Advertising Bureau and PricewaterhouseCoopers, the advertising economy grew by 41.4 per cent due to online marketing. Internet advertising now has a 14.7 per cent share in the sector.
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